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SEO

SEOThe Route to More Business!

Good optimisation of your Web Site means:
New Prospective Customers, looking for the type of Products and Services offered by your Company, will search for a new Supplier on the Web; They will probably NOT know the name of your Company and certainly therefore, NOT your Domain Name.

Whereas in the past they would have looked for a new Supplier in Yellow Pages, or equivalent Directories – Nowadays with the benefits of Broadband links to the Internet, they will look for the Products and Services they need, by using Search Engines, such as Google.

Therefore it is imperative that your Web Site appears towards the very top of the Search Engine Rankings – Then prospective Customers will find your Web Site and contact you about the Products or Services for which they are looking.

Therefore the Total Web Systems SEO service will:

Help you discover your next customer!

There are two stages to our SEO services, initial optimisation and regular alterations, checking and making reactive improvements.

STAGE ONE – Initial optimisation

Optimising a website allows search engines to better understand the contents of the website and therefore rank it higher in the natural listings in search engines. totalwebsystems offers three different grades of optimisation, basic, normal and advanced.

  • Basic Optimisation is aimed at companies operating in less competitive markets with a tight budget.
  • Normal Optimisation offers clients more time and resources spent on the optimisation and is aimed for all websites aside from those on a complex website structures or operating in highly competitive markets.
  • Advanced Optimisation is suited for websites based on complex structures and operating in highly competitive markets.
Reason for initial SEO optimisation
  • Evaluation of website
  • Evaluate markets that correspond to client’s website
  • Evaluates client’s competitors
  • Corrects any problems within a website
  • Implements the changes that are required
  • This all sets a starting point for regular review and amendments
Quarterly review/amendment packages

Monthly optimisation allows a set amount of time every month to allow us to analyse the results from your website rankings and establish what needs to be done or tweaked to further increase your website’s ranking. Clients are encouraged to continue SEO reviews to get the most from their search engine optimisation or risk losing their search engine rankings over time if they fail to keep their website up to date with the search engines requirements. There are further reasons for companies to carry out Quarterly SEO reviews, these include the following:

Reason for Quarterly SEO
  • Internet changes so quickly, websites need to be kept updated to remain attractive to search engines
  • ‘Leap frog-ging’ issues (e.g. competition – changing their strategy and gaining position)
  • Constant competition pushes websites off the top of search engine lists.
  • Search engines continuously change (without notice)
  • Gives continuous promotion in order to be displayed by search engines
  • Updates pages to increase visibility to search engines

Using the Quarterly SEO package would allow us to support our clients in developing further contact with their key audiences by analysing what they search for and how these trends may change over time.

The sum of the above Procedures means that the Web Site will reach the highest possible level for each Search Engines Ranking List for each Key Phrase sought.

Although no ultimate guarantees can be made our target is Number One on the first page:

Client: Bughaus Volkswagen Restoration, Nottingham
Keyword Search: Volkswagen Restoration

Client: Personal Training Qualifications, Hall Green
Keyword Search: Personal Training Qualifications

Client: Rally Design, Kent
Keyword Search: Oval Racing Parts

Client: Rally Design, Kent
Keyword Search: Kit Car Marketplace

Client: Rally Design, Kent
Keyword Search: Escort Rally Parts

Client: Corris Railway, Snowdonia
Keyword Search: Corris

Client: Kudos Cycles, Whitstable
Keyword Search: Kudos eBike

Client: Rapid Ford, Dunstable
Keyword Search: Carbon Fibre Wolf Spoiler

Client: You Play We Play, Birmingham
Keyword Search: Thunderball Syndicate

Client: You Play We Play, Birmingham
Keyword Search: Lottery Syndicate

Client: You Play We Play, Birmingham
Keyword Search: EuroMillions Syndicate

Client: You Play We Play, Birmingham
Keyword Search: Lotto Syndicate

Client: You Play We Play, Birmingham
Keyword Search: Syndicates Are Luckier

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Do you require new SEO or to Switch provider? Learn how totalwebsystems do it TODAY and get you to the top!

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Permanent link to this article: https://www.totalwebsystems.co.uk/search-engine-optimisation/

SEO

What is Search Engine Optimisation?

Search Engines rank all Web Sites in Priority Order for each desired Key Phrase used by people when searching for Sites via those Phrases. Search Engine Optimisation is the professional ‘tuning’, of a Company’s Web Site to the specific requirements of the Internet Search Engines, when deciding where they Rank each particular Web Site. FREE! SEO …

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goal

Why do our clients use SEO?

In order to gain MORE BUSINESS for their Company by attracting prospective customers. This is done by ensuring their Web Site is easily found by all new potential Customers, when they are searching for a new Supplier of the Products or Services being offered by our Client Company. We help our Clients find their next Customer …

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review

How do totalwebsystems do it?

By understanding how Search Engines rank the millions of Web Sites by Key Phrases and ensuring that our Client’s Web Site adhere as closely as possible to those Criteria – in excess of an unbelievable 130! To do this we implement the following 2 professional procedures: Initial Optimisation Procedure Optimising a website allows search engines to …

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logos

Schedule of Search Engines

totalwebsystems Covers the full range of world Wide Search Engines. This is because, whilst Google is by far the most dominant Search Engine in the World, the other Search Engines all have their Niche points (eg MSN provided with Microsoft Products) and their own supporters and MUST be covered to ensure that every potential new …

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Google Adwords Qualified Professional

Google Adwords Campaigns

Management of your Google Adwords Campaign We can manage your medium to long term Google Adwords campaign. We discuss your Company’s Marketing requirements from the Web and design a tailored Campaign in order to maximise your Company and its products exposure on the web. A nominal Management charge is levied purely dependant on the size …

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